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Videos
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Citation

Matheson, G. (2023a, October 05). The dtect field management and security app. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/quest-mindshare


Webinars

The value of machine learning in privacy

Market research is embracing insightful new sources of data. Among them, behavioural data is one of the most promising. It has proved to have an edge over survey data by overcoming human memory limitations and lack of sincerity. The challenge,...

Catalogue: Webinars 2018
Authors: Carlos Ochoa, Marcello Frattini
December 13, 2018
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Citation

Ochoa and Frattini (2018a, December 13). The value of machine learning in privacy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-value-of-machine-learning-in-privacy-9514


Videos

From terabytes to archetypes

This presentation shows how in-depth motivational qualitative research helped identify the underlying hopes and fears of consumers in relation to internet security. By looking deeply into B2B and B2C customers’ motivations and inhibitions within...

Catalogue: CEE Research Forum 2012: Global Fuel For Local Boost!
Authors: Simon Patterson, Alexander Erofeev
Company: QRi Consulting Ltd.
June 15, 2012
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Citation

Patterson and Erofeev (2012a, June 15). From terabytes to archetypes. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-terabytes-to-archetypes-7829


Research papers

Privacy laws, internet scams and other challenges affecting panel research

The paper reviews various ways in which security breaches occur and suggests ways to prevent them. It addresses crime on the Internet, specifically phishing and spyware, and considers what could happen to panel research firms if their panelists'...

Catalogue: Panel Research 2006
Author: David W. Stark
Company: KANTAR TNS Malaysia
October 8, 2006
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Citation

Stark, D. W. (2006a, October 08). Privacy laws, internet scams and other challenges affecting panel research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/privacy-laws-internet-scams-and-other-challenges-affecting-panel-research


Research papers

How are new interactive relationships with customers changing the face of marketing

This paper examines the growing need for electronic data security measures to be put in place in market research organisations. It uses research available in the United Kingdom on private companies and how they handle data security to illustrate that...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Authors: Rana Tassabehji, Marian Sudbury
September 1, 2000
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Citation

Tassabehji and Sudbury (2000a, September 01). How are new interactive relationships with customers changing the face of marketing. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/how-are-new-interactive-relationships-with-customers-changing-the-face-of-marketing